ostwal@adweek. Trishla previously worked in digital advertising and social media analytics and switched to journalism. Eshoo (D-CA), Jan Schakowsky (D-IL) and Senator Cory Booker (D-NJ), introduced the Banning Surveillance Advertising Act, a bill that would. K. 19 billion in 2021 earnings, blaming it on the ongoing Elon Musk. By Trishla Ostwal . Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led to a focus on growing online audiences. By Trishla Ostwal . A journalist with experience in print, digital content and audio stories. ostwal@adweek. DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie. By Trishla Ostwal . More than 95,000 people reported about $770. By Trishla Ostwal . Trishla Ostwal Verified (She/Her) Politics of Technology Reporter and Writer, Adweek New York Politics, Technology, U. ostwal@adweek. Now on the look out for other TOS, End User Agreements, and B2B contract for #AIprovisions and data scraping Honored that my opinion posted yesterday, led to a. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. com; Trishla is an Adweek staff reporter covering tech policy. lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. By Trishla Ostwal . Follow. Trishla Ostwal. The DSA is a part of a two-fold blow by the EU to address the challenges posed by the emergence of tech giants, writes Trishla [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. By Trishla Ostwal . ostwal@adweek. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. Thursday night, EU. Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018. The vertiginous drop in the stock market had brought Wall Street to its knees. ’s health and beauty retailer, Boots, has partnered with data platform InfoSum to help it target audiences in privacy-safe ways across the platform’s media ecosystem. Recommended articles Popular Now. Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. Brands yet to explore gen AI are confronted with a knowledge gap and. trishla. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. ostwal@adweek. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Recommended articles Popular Now. This comes as an initiative to provide. Meta chief operating officer Sheryl Sandberg announced today in a Facebook post that she was stepping down from the company after 14 years. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. - 6:30 p. By Trishla Ostwal . Follow. Recommended articles Popular Now. On Wednesday, a new bipartisan bill was introduced in Congress that would let the Federal Trade Commission (FTC) regulate how social media companies, like Meta, address the. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. ostwal@adweek. When theaters reopened in September 2021, trade association the Broadway League turned to augmented reality to capture theatre. trishla. By Trishla Ostwal TikTok’s attempt to increase transparency—and woo Washington lawmakers and civil society organizations to remain operating in the U. Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. Shore decided to join the National Aeronautics and Space Administration. ostwal@adweek. Google announced changes to its political content policy ads for audio and video. The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U. Recommended articles Popular Now. California’s hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. Beyond the Twitter thread from head of sales Chris Riedy at Cannes Lions, the platform has initiated a. Recommended articles Popular Now. By Trishla Ostwal . As TikTok faces a possible U. By Catherine Perloff & Trishla Ostwal & Paul Hiebert . 5 billion wasted in digital ad spend (including CTV) this midterm election, surpassing. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. By Trishla Ostwal . . By Trishla Ostwal. S. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. The transcript below is edited and condensed for clarity. S. The constant tug-of-war between the U. com; Trishla is an Adweek staff reporter covering tech policy. With the Hollywood writers strike. trishla. MSNBC’s Nicolle Wallace Welcomes Her 2nd Child; Apple’s Holiday Ad Is a. By Trishla Ostwal. By Trishla Ostwal . In meetings with agency and brand leadership this week, Elon Musk, Twitter’s new owner, has been receptive to concerns about hate speech on. By Trishla Ostwal . They are also known as northern and southern lights. To enhance online safety, Meta (parent company of Facebook and Instagram), Google (parent of YouTube), TikTok, Amazon (parent of Twitch) and Twitter agreed to regulate harmful. By Trishla Ostwal . By Trishla Ostwal . Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. This was nearly three years [email protected]@adweek. Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018. Olivia Morley. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Voice. In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big tech firms from collecting and using children’s data on. I spoke with Wendy Batchelder on how her experience has prepared her to guide Salesforce to mature its data management practices. The continuing absence of a federal privacy bill means that the patchwork of statewide privacy laws, spurred by California’s privacy law (CPRA) in 2020, makes it increasingly. MSNBC’s Nicolle Wallace Welcomes Her 2nd. —has caught the attention of some. This is the second time the tech giant has pushed back on the. S. “I wasn’t what they were looking for. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. , Converse claimed its handle, marking its entry on the Twitter. Docu filmmaker from Mumbai, India. Now, numbers are emerging on how environmentally beneficial AI is. —Trishla Ostwal. By Trishla Ostwal . In a new proposed settlement, the online liquor company Drizly plans to settle with the Federal Trade Commission (FTC) over a data breach that exposed the information of 2. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. Podcast Producer of the Year, Best Storytelling Podcast. S. Ad-blocking apps in the U. Brands, once quick to establish their Threads strategy, tone of voice and regular posting cadence,. trishla. Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report. more. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for. A bipartisan bill to give Americans more control over their data has. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . A potential shift by MSFT from a GPT-powered model to an internal technology might hinder the tech giant's standing in the AI race, proving advantageous to rival Google. trishla. ostwal@adweek. Recommended articles Popular Now. There, she wrote a wide range of stories on everything from the. Some, including the U. By Trishla Ostwal . By Trishla Ostwal . S. Covid-19 swept across the world, Joe Biden was elected U. com; Trishla is an Adweek staff reporter covering tech policy. trishla. As a kid, Simon McDougall enthusiastically read the popular sci-fi novel Snow Crash, where people, represented by avatars, could interact with other human beings, jumping back. . By Trishla Ostwal. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Organic. Politics, Technology. While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s. By Trishla Ostwal . It all began with a DM. By Trishla Ostwal. Recommended articles Popular Now. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Spencer J. ostwal@adweek. Trishla Ostwal - [email protected] Ostwal reposted this Report this post Adweek 1,373,975 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. By Trishla Ostwal With nearly four weeks left to this year’s Midterm elections, slated for Nov. m. trishla. Trishla Ostwal. Articles by Trishla Ostwal on Muck Rack. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . ostwal@adweek. trishla. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. Trishla Ostwal was a fall 2021 science writing intern. By Trishla Ostwal . As the CEO of a holding company agency and one of the few Asian American women leaders in the industry, Butler’s commitment to DEI goes far. ostwal@adweek. Recommended articles Popular Now. But political marketers are missing an opportunity to [email protected] Trishla Ostwal . In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. Oreo maker Mondelez International was among the first global brands to pull ads off X (formerly known as Twitter) last year after Elon Musk acquired the social media site. com; Trishla is an Adweek staff reporter covering tech policy. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media companies like TikTok, Snapchat, Facebook and. 23, over 30 small and medium media outlets in Australia stopped publishing news for 24 hours, protesting against Meta’s failure to pay publishers for the. Meta Platforms Inc. Millions of customers - including the fastest-growing startups, largest enterprises, and leading government agencies - are using AWS to lower costs, become more agile,. Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. Follow. Recommended articles Popular Now. Ireland’s data watchdog fined Meta $402 million (€405 million) in a long-running investigation that found Instagram allegedly violated the European Union’s data privacy. trishla. Friday, January 20, 2023 | 9:00 a. trishla. To keep advertisers happy, the company plans. Lindsey McInerney wears many hats. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech [email protected] Trishla Ostwal’s professional profile on LinkedIn. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered [email protected]. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad optimization for marketers. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. @trishlaostwal; trishla. Cox last week, could. By Trishla Ostwal . Recommended articles Popular Now. m. By Trishla Ostwal . NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. The U. The. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. Google. By Trishla Ostwal. ban for national security reasons, with CEO Shou Zi Chew testifying before Congress this week, analysts suggest advertisers explore other. com; Trishla is an Adweek staff reporter covering tech policy. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. today, Adweek can exclusively share—aims to offer a social media alternative to hate speech and misinformation. The war in Ukraine began in late February, yet Google has already blocked 8 million ads related to the conflict and stopped ads from running on more than 60 state-funded media. Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced. Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. trishla. By Trishla Ostwal . . Recommended articles Popular Now. ostwal@adweek. Trishla Ostwal. ostwal@adweek. Adweek. trishla. trishla. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections to recommended. Previously, companies like Cuebiq, Foursquare and Precisely PlaceIQ found themselves caught in the webs of bad actors who harvested user data in places. Recommended articles Popular Now. By Trishla Ostwal . Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. The changes have different requirements for ads based on region. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. @Adweek. Utah becomes the first state to have laws on the books to regulate kids’ usage of social media. By Trishla Ostwal. Companies seeking to invest in PR for the first time often approach the process with a lack of understanding on how PR is measured. Adweek is the leading source of news and insight serving the brand. That’s mostly due to questions. The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. Powered by Cluep and Twilio . Currently doing grad school things at Columbia Journalism School. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. Trishla Ostwal. By Trishla Ostwal. We would like to show you a description here but the site won’t allow us. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. Trishla Ostwal 1w Report this post Report Report. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. By Trishla Ostwal . Recommended articles Popular Now. Ron Wyden’s (D-OR) inquiry earlier this summer about the threat posed by foreign spies. Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. com; Trishla is an Adweek staff reporter covering tech policy. In the last 12 hours, EU officials have agreed on two landmark rules: the Digital Markets Act and the revival of the transatlantic deal with the U. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Recommended articles Popular Now. big tech companies and European regulators over cross-border data transfer has led to some extreme claims in recent weeks. com; Trishla is an Adweek staff reporter covering tech policy. From the long line of protesters stationed outside Center415, there was no question where Peacock was holding its NewFronts event. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal December 6, 2021. Trishla Ostwal 1mo Report this post Report Report. Nidhi Upadhyaya. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company [email protected]; Trishla is an Adweek staff reporter covering tech policy. Learn from privacy experts the methodologies, tools, and techniques to ensure that your company integrates privacy into its design process. By Trishla Ostwal Facebook, TikTok, Google, Twitter, Microsoft and other technology companies are preparing to join Europe’s anti-disinformation code to curb the spread of fake news and propaganda. By Trishla Ostwal . m. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. The California Age-Appropriate Design. By Trishla Ostwal. Recommended articles Popular Now. In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big tech firms from collecting and using children’s data [email protected] billion on Thursday by Italy’s competition regulator, the Autorità Garante della. ostwal@adweek. Recommended articles Popular Now. ostwal@adweek. By Trishla Ostwal . By Trishla Ostwal . There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. trishla. @trishlaostwal; trishla. Recommended articles Popular Now. By Trishla Ostwal . Journalist and photographer based in New York. This wasn’t about selling or wowing with big-name celebrities. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. By Trishla Ostwal . The research also found many think they can choose their web browser, but are often stuck with the software that is pre. By Trishla Ostwal . Google’s admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U. Recommended articles Popular Now. trishla. ostwal@adweek. By Trishla Ostwal. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. By Trishla Ostwal . Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine’s market dominance. @trishlaostwal; trishla. trishla. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. TikTok released its latest transparency report, which shows all content and ads removed from the platform since this time last year. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. Tech Policy Reporter, Adweek. By Trishla Ostwal . By Trishla Ostwal The trend of state-level privacy laws is gaining momentum in the U. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust,. S. The Markup Hottest in Tech. @trishlaostwal; trishla. By Trishla Ostwal Mobile app WeAre8—which launches in the U. “I wasn’t what they. Alphabet Inc’s Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U. Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting. 125 billion) antitrust fine by a top European court after the regulators found major violations in how the tech giant. By Trishla Ostwal . S. By Trishla Ostwal. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run, Microsoft’s chief. Announces Strategic. Mobile gaming platform Skillz, which hosts games like Solitaire, Bingo and Dominoes, is pushing back against these AI bots in its latest anti-AI ad, Adweek can exclusively share. com; Trishla is an Adweek staff reporter covering tech policy. Introducing the Adweek Podcast Network. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. com; Trishla is an Adweek staff reporter covering tech policy. trishla. Adweek editors are sharing their thoughts on all of the ads airing during Super Bowl 57. trishla. 30 a. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country, garnering over 200 newspapers to sue Google and Facebook over the past year, according to reports by Axios. By Trishla Ostwal . The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country,. Meta’s new Twitter clone app—Threads—launched Wednesday night, a day earlier than had been expected. m. February 13, 2023 09:00 AM. Why Swifties Should Be More Than Just A Target Audience to Brands. As a preteen in Florida around the 1990s, Yelena Osin helped her software engineer parents by handing out flyers to sell computers they built at trade shows. As a part of its pitch to advertisers, Meta announced augmented reality with Reels ads and Facebook Stories at Thursday’s NewFronts presentation. By Trishla Ostwal . Recommended articles Popular Now. Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Section 230, the provision in 1996’s Communications Decency Act that offers immunity to tech platforms for the third-party content they host, has dominated arguments at the. The law could inversely raise CPMs and cause inflation for ads that would ideally run between 10. Recommended articles Popular Now. vs. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. A 2021 graduate of Columbia University's Graduate School of Journalism, Trishla previously worked as an agency strategist and content creator for. By Trishla Ostwal . Recommended articles Popular Now. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Mark Read on WPP’s Latest Mega Merger—the. S antitrust lawsuit. By Trishla Ostwal . Health & Medicine Flint grapples with the mental health fallout from the water disasterFebruary 13, 2023 09:00 AM.